Shanghai Wincheer Industrial Co., Ltd.

Brand

Wincheer; MSE.W appears on supplier-published sample certificates, without a verified trademark-ownership conclusion.

Price band

• USD 25–40 per pair FOB for the current standard leather-shoe programme
• Alibaba listings have model- and quantity-specific tiers, including USD 18 per pair at 10,000 pairs for MF182105. Prices and conditions are retained per product

Sample

• Newest official loafer specifications: Sample lead time: 7–10 days · Bulk: 30–45 days. Samples from 1 pair are advertised. Alibaba WF21142 sample price: USD 60
• MF182105 sample price: USD 70. The Eworldgoods monk-loafer offer separately states Samples available: no

Lead time

• Current official bulk specification: 30–45 days for standard styles
• newest loafer samples: 7–10 days. Opened Alibaba quantity ladders span 7–60 days: MF181147 states 7 days for 1 pair, 8 days for 2–10, and 15 days for 11–30
• MF192086 and MF192116 state 31 days for 1–100, 45 days for 101–1,000, and 60 days for 1,001–10,000 pairs. Eworldgoods monk-loafer offer: Delivery: 30 days. Shipment transit is additional

Payment

• Official loafer guide: 50% deposit upon order confirmation and 50% before shipping
• its volume table specifies 50%/50% for 300–599 pairs, 40%/60% for 600–1,199 pairs, 30%/70% for 1,200–2,999 pairs, and negotiable terms for 3,000+ pairs. The guide accepts wire transfer, Alibaba Trade Assurance and letters of credit for large orders. The separate negotiation guide quotes 30% deposit and 70% before shipping after 3+ completed orders
• its inconsistent first-order percentages are not adopted as a reliable payment term. Eworldgoods offer: Cheque, Credit card, Bank transfer, Letter of credit, Escrow

Incoterms

FOB; DDP. The company also advertises FOB/CIF/Delivery options in its loafer guide.

Loading port

Shanghai; Ningbo (official shipping guide). Shenzhen → Cat Lai is separately visible in a 2023 customs route.

Markets

• Worldwide.
• Company statements name North America, Europe, Asia and the Middle East, with buyers in the US and EU.
• The matched Trademo record lists Vietnam and Namibia.

Production capacity

• Official homepage: over 500,000 pairs annually across 1,000+ designs, with production in Jiangmen. Official production guide, modified 2026-09-23: 8 production lines with 400+ skilled workers
• 150,000 pairs monthly production capacity, described there as a Shanghai facility. Official loafer guide: 2,500-3,000 pairs/day total loafer capacity
• Hand-sewn moccasin capability (150-200 pairs/day)
• Cemented construction capacity (400-500 pairs/day/line). Corporate LinkedIn posts separately claim 500,000+ pairs/year with 6 production lines and 200+ craftsmen, or 8 production lines and 100+ artisans. These conflicting supplier claims are retained separately and have not been averaged or independently validated

Shanghai Wincheer Industrial Co., Ltd. operates the Wincheer Shoes business from Shanghai and states that its footwear operations date to 2007, with production in Guangdong. Its published range includes men’s and women’s leather dress shoes, loafers, boots, sneakers, ballet flats, pumps, sandals and slippers; leather duffel bags and belts are also advertised. The company offers OEM, ODM and private-label services, with stock orders from 1 pair and current custom footwear minimums generally stated as 60 pairs per style or color.

• 

  Cutting

  Leather is cut into shoe components to match the design.

• 

  Sewing

  Workers stitch the cut pattern pieces together.

• 

  Forming

  Shoes remain in a warm environment overnight so the leather tightens around the form.

• 

  Hand Coloring

  Workers apply custom colors by hand.

• 

  Cleaning & After Treatment

  Finished shoes are cleaned and given the appropriate finish.

• Cemented

  Wincheer offers adhesive-bonded construction that attaches the outsole to the upper and insole.

• Blake Stitch

  Wincheer offers construction with stitching that joins the outsole, insole and upper directly.

• Goodyear Welt

  Wincheer offers welted construction using separate stitching for the upper-to-welt and welt-to-outsole connections.

• Hand-Sewn Moccasin Construction

  Wincheer explicitly lists this capability; its guide describes leather wrapped around the last and a hand-stitched join using waxed thread.

• leather printing

  Listed as a Logo Craft option for model MF181147 on the supplier’s Alibaba product page.

• Embossing

  Listed as a Logo Craft option for model MF181147 on the supplier’s Alibaba product page.

• Offset Printing

  Listed as a Logo Craft option for model T01202 on the supplier’s Alibaba product page.

• Silkscreen Printing

  Listed as a Logo Craft option for model T01202 on the supplier’s Alibaba product page.

• Engraving

  Listed as a Logo Craft option for model T01202 on the supplier’s Alibaba product page.

• Laser Carving

  Listed as a Logo Craft option for model T01202 on the supplier’s Alibaba product page.

• rubber printing

  Listed as a Logo Craft option for model T01202 on the supplier’s Alibaba product page.

• Transfer Sticker

  Listed as a Logo Craft option for model T01202 on the supplier’s Alibaba product page.

• Embroidered

  Listed as a Logo Craft option for model T01202 on the supplier’s Alibaba product page.

• 3D Printing

  Listed as a Logo Craft option for model MF181461 on the supplier’s Alibaba product page.